Ghana Tourism Authority

Beyond
the Return

A decade-long movement uniting the African diaspora with their homeland — reconnecting roots, driving investment, and building a shared economic future.

◆   2020 – 2030 Initiative
3rd
Largest FX
Earner, Ghana
1M+
Annual Visitor
Target
600k
Jobs Supported
by Sector
7
Pillars of
the Movement
Scroll

Explore Ghana

The Four Pillars
of Discovery

Heritage

Heritage

  • Slave Forts
  • UNESCO Sites
  • Royal Palaces
  • Colonial History
Wildlife

Wildlife

  • Walking Safaris
  • Mole National Park
  • Kakum Canopy
  • Birding Tours
Culture

Culture

  • Ashanti Festivals
  • Kente Weaving
  • Drumming Circles
  • Chieftaincy Rites
Coastal

Coastal

  • Surf & Relaxation
  • Cape Coast
  • Beach Resorts
  • Fishing Villages
"Beyond the Return: 2020 – 2030"

The Framework

The 7 Pillars of
Beyond the Return

Investment

Investment

Grow together

Experience

Experience

Live Ghana

Give Back

Give Back

Serve home

Celebrate

Celebrate

Honour roots

Brands

Brands

Buy local

Community

Community

Build bridges

Heritage

Heritage

Reclaim roots

By the Numbers

The Impact —
Economic Hub

Growth

3rd

Largest foreign exchange earner in Ghana — tourism as a pillar of the national economy.

Jobs

600k+

Sectoral employment supported across hospitality, transport, crafts, food, and fashion.

Arrivals

1M+

Annual visitor target driving tourism receipts and diaspora reconnection goals.

See Ghana  ·  Eat Ghana  ·  Wear Ghana

Local Crafts

Bonwire Kente Weaving
Adinkra
Bolga Baskets
Wood Carving
Beadwork

Bonwire Kente

Royal handwoven tradition

Local Food

Jollof & Waakye Festival
Kelewele
Fufu & Soup
Chichinga
Banku

Jollof & Waakye

Bold West African flavours

Fashion Labels

Modern Afrocentric
Kente Fusion
Wax Print
Ankara Style
Diaspora Wear

Modern Afrocentric

Ghana's fashion renaissance

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